Copywriter. Journalist. Author.

 Branding | Concepting | Marketing | Advertising

Copywriter. Journalist. Author.

 Branding | Concepting | Marketing | Advertising

Looking for a first-rate, engaging, strategic, effective, creative and on-time writer? Look no further. I’ve never-ever missed a deadline (swear), but that doesn’t mean skimping on quality or creativity. 

Assignment fees can be negotiated by project, or at a daily/hourly rate. 


From new campaign concepts, to clever, inspiring and engaging headlines, I do it all—and then some.

You name it: Big ideas? Brand Identity? No problem! Need ecomm, emails, editorial content, video, print, in-store signage, names, collateral pieces, taglines, subject lines, pamphlets, educational info? I’ll happily work with your brand’s voice, or help you find it.

Journalist (Magazine & Online)

Got a story that needs telling? I’m an expert at painting a vivid picture with words that will take you there, fast. Whether interviewing a celebrity, or the man on the street, I have a knack for putting people at ease, getting them to talk and then reporting the best bits.


Need a writer who can build a rapport with their readers? Let’s talk. I wrote a wildly popular beauty column (for four years) called “Skin Deep” featured in Dan’s Papers “The Largest Weekly Circulation in the Hamptons, plus Special Manhattan Delivery,” and loved the challenge of keeping it fresh, informational, and entertaining, week after week.


Yes, I’ve “ghostwritten” a book…or three. Who for? I never ghost (write) and tell.


My first novel, Pushing Up Daisies, is a fun, quirky story about a funeral director. Angel Actions was a best-selling inspirational book written in collaboration with my Mum, who (proud kid moment) just happens to be a NY Times Bestselling author. Guru Books is a commissioned series for teen girls. What’s next? Watch this space! 

Want to work together? Let’s talk.

As a manager of many ‘creatives’ through my positions at Laura Mercier & ReVive Skincare as Chief Creative Officer Worldwide, SVP Worldwide Creative for Estee Lauder or EVP Chief Marketing Officer at Ann Taylor, I can say that Samantha stands out as one of the most talented conceptual writers I have worked with.” Robert Luzzi

Samantha provides a creative copy spark to any assignment she’s given, ranging from our revenue-driving emails, to product launch videos, campaign concepts, headlines, product names and poetic product philosophies. She always delivered more than expected and had no shortage of ideas. Last-minute assignments…no problem! She was quick on her feet and became my ‘go-to’ word sleuth. Her positive can-do attitude, along with the quality of her work was always inspiring and top-notch. I would definitely hire Sam again. She was a true team asset to the philosophy brand!” —Tina V. Anthony Creative Copy Director, Coty, Inc., Philosophy Skincare

I hired Samantha for a short freelance project to write our upcoming trend book. We loved her so much that we asked her to stay on as our lead “in-house” copywriter. I couldn’t have been happier when she agreed. I would hire her again in a heartbeat.” —Cara Domini, Creative and Marketing Services Director for Mark. (A brand of Avon)

“Witty with a fantastic sense of humor and an ability to understand a brand’s DNA incredibly quickly. She understood the brand better than some of our employees!”David Sweedler, VP of Merchandising and Brand Development at Robert Graham. 

“I worked with Sam directly when I was the VP of Integrated Marketing at MDSolarSciences (derm-developed SPF + Skincare). Sam is the writer and strategist that everyone wishes they had on their team. She not only got up-to-speed on the products and brand quickly, but took our content/copy to the next level, staying on brand, but bringing a fun and engaging tone we were missing.

Sam is an idea powerhouse – with a unique ability to generate a multitude of ideas very quickly. I often had a hard time choosing because so many lines or angles would work for a project at hand. This gave us even more to work with for a campaign or topic because the additional ideas could be used across channels from emails to social posts and website headlines.

Sam isn’t only a highly skilled and professional writer, she’s flexible, fast, and an absolute joy to work with. I can’t recommend her enough.” Debbie Williams, VP of Integrated Marketing at MDSolarSciences