Hi, I’m Samantha—aka Sam, Samantha Jane, SJ or Mumma—content strategist, copywriter, journalist and author. My work lives in print, video, digital and social and I specialize in lifestyle, beauty, fashion, celebrity, and entertainment. Basically, I help set the tone for how we live, look, and connect.

I love, love, love playing with words and images. Not to brag, but I’ve had the pleasure of working with brands like Philosophy, Shiseido, Laura Mercier, Mozilla Firefox, Shark/Ninja, Lucky Brand, Coach, The Frye Company, Mark., Avon, Bumble & Bumble, Robert Graham, 1-800-Flowers and David’s Bridal and my stories have been featured in magazines such as Self, Marie Claire, SFX, Glamour, Mademoiselle, Dan’s Papers and online in Dailycandy.com and Kaboose.com. I’m a big-ideas generator, conceptual thinker, and unabashed word sleuth who thrives on smart, collaborative work.

I’m  a Brit (accent included) who took a somewhat scenic route here: hairdressing school → fashion model in Europe and Asia → honors degree in Media & Communication → first book deal with William Morrow. 

In 2000, I traded the UK for New York City—after incredible chapters in Cyprus and Hong Kong, and the rest (as they say) is history. 

When I’m not writing? Catch me (if you can) taking lifestyle photos on the fly, or most Sunday mornings making chocolate chip pancakes while listening to the love of my life, my son, play the piano.